News Americas, NEW YORK, NY, Tues. May 24, 2011: Former Air Jamaica’s regional director of sales for the north-east United States has been named as a need vice president of The Barbados Tourism Authority.
Campbell Rudder, according to the BTA, has been appointed as the new vice president of marketing for the United States and will be bringing a fresh approach to the strategy within the market.
The BTA says Rudder is charged with steering the BTA’s US team into further achieving increased visibility for the island. The Barbadian national says he aspires to sustain the upward growth trend coming out of the market, while endeavoring to create new opportunities for the destination.
“I am pleased to be a member of the BTA team and look forward to enhancing the overall vision and performance of the tourism sector through tactical and focused strategies,” commented Rudder. “These tactics will further lead to increased passenger arrivals to the island, along with boosting economic growth within the overall tourism sector.”