Five Latinas Making Inroads Into The Lucrative Business Of Beauty



By NAN Business Editor

News Americas, NEW YORK, NY, Fri. July 22, 2016: The beauty industry rakes in some USD 460 billion globally per year and over USD 48 billion in the U.S. annually and now at least five Latinas are seeking their slice of the humongous  pie. Here are five with beauty and make-up lines:

1: Alexandra Wilkis Wilson


With over 15 years of international experience in luxury goods, retail and finance, Cuban roots Alexandra Wilkis Wilson is the Co-Founder of GLAMSQUAD and of Gilt. Alexandra took Gilt from a start-up idea to a more mature global enterprise. GLAMSQUAD’s signature makeup styles allow you to have your own personal stylist in the comfort of your own home in NYC and LA.

Wilkis Wilson, who was born in New York, assumed multiple roles in merchandising, sales, business development, brand relations and strategic alliances within Gilt and Gilt City over a period of seven years, initially serving as Chief Merchandising Officer. Today, Alexandra acts as Strategic Advisor to Gilt. Prior to co-founding Gilt in 2007, Alexandra managed retail operations at Bulgari, overseeing 15 North American stores. Before working at Bulgari, Alexandra managed Leather Goods Sales Planning for Louis Vuitton North America. She had previously worked for retail guru Marvin Traub at Financo Inc. Alexandra began her career working for 3 years in investment banking at Merrill Lynch.

2: Salma Hayek


Mexican-born Actress, producer and former model Salma Hayek is now a make-up entrepreneur. This sexy actress turned business woman has created an exclusive line for CVS called Nuance. The line covers hair and skin care as well as make-up. The new-revised products include botanicals and antioxidants like green tea, chamomile, and ginkgo biloba as well as the actress’ favorite ingredient – tepezcohuite. Hayek is obsessed with this tree-bark-derived skin healer and has added it to much of her skin care line. Now you can find tepezcohuite in her new primer, concealer, and contour duo. These high-quality items – from brow pencils to liquid lipsticks and every product in between – won’t set you back more than $15, and they can all be found at your local CVS. From brow pencils to liquid lipsticks and every product in between.

3: Rea Ann Silva


This Mexican-Portuguese make-up artist turned entrepreneur is making waves with Beautyblender. Rea Ann Silva. Silva started out with plan to help makeup seamlessly blend into the skin and didn’t quit until she dreamed up the perfect concept in her trailer working on one of the first television shows shot in HD – the airbrush effect! The beautyblender is a sponge that helps you perfect your make-up so its gives a natural effect. There is also the ‘blender’ for highlighting and contouring as well as for flawless application of blush and of yes – for cleansing too!

4: Jessica Alba


Everyone knows Jessica Alba for her work on the big screen in several movies but this Mexican-roots actress is also a smart business woman. In January 2012, Alba co-founded The Honest Company, a consumer goods company that sells non-toxic household products, and owns 15 to 20 percent of the company. The actress’ company also has the Honest Beauty line which includes skin care and make up for the ‘snow’ to ‘cocoa’ complexioned gals!

5: Sarah Udink


This Mexican-American make up artist had her break out moment working on top models for runway shows at LA Fashion Week & OC Fashion Week. She then co-founded the Frankie Rose Cosmetics line in 2013, which is a combination of her favorite shades and special formulations, all in one complete line. The line is specifically formulated to offer flawless, long lasting products for all skin types.


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